Smartvel Blog
Insights & Trends
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Tourism as a Local Development Strategy
Today, tourism is no longer just a recreational activity—it has become a driver of economic, social, and territorial transformation. In a context of increasing urbanization, rural depopulation, and regional disparities, many territories—especially small and...
Tourism as a Local Development Strategy
Today, tourism is no longer just a recreational activity—it has become a driver of economic,...
Analysis of Ryanair’s Landing Pages: Conversion Without Frills in the Low-Cost Universe
Welcome back to our weekly series of brand analyses in the tourism sector, an initiative by...
Create Your Own Local Tourism Guide
In the era of personalized travel and authentic experiences, traditional tourist guides have given...
Lufthansa: Design, Conversion, and Digital Experience
Landing pages have become one of the most important digital assets for brands in the tourism...
Marriott and Innovation in the Tourism Sector
This article inaugurates our new series dedicated to the strategic and comparative analysis of...
Hotel Sales Strategies to Effectively Increase Revenue
In a fast-paced and competitive industry like hospitality, standing still is not an option. The...
Best Content Landing Pages for Hotels
Content landing pages have become an essential pillar for hotels looking not only to attract...
What Is the Location Score, the Popularity Contest of Location-Based Marketing
In the world of location-based marketing, location is everything… or almost. Data rules this...
Mobile Booking Trends: How to Attract Last-Minute Travelers This Easter
Easter has firmly established itself as one of the top times of year for spontaneous getaways....
Website Optimization for High Demand: Preparing Your Site for Easter Traffic
Easter is one of the busiest seasons for many industries, especially tourism and hospitality. As...
The No’s That Mean YES
In a world where complexity seems to be the norm, we choose simplicity. Because sometimes, saying...
The Importance of Heat Maps in Hotel Marketing
Hotel marketing has evolved significantly with the advent of advanced technologies and data...
Technology for Easter Getaways: Tools to Create Personalized Itineraries
Easter is one of the best opportunities to take a trip and disconnect from routine. However,...
The Most Impressive Smart Hotels in the World
The hospitality industry is undergoing a technological revolution. From rooms that adapt to...
Future Trends – How Much Does It Cost to Travel to Space?
Space exploration is no longer an exclusive dream for astronauts—it has become a reality for the...
How to Optimize Travel Websites for Snow Destinations and Winter Sports
Traveling to snowy destinations is not like any other type of tourism. Travelers looking for ski...
Hotel Content Marketing: Lots of Noise, Few Bookings?
Content marketing has become a key strategy in the hotel industry. However, despite investing in...
Why Content Marketing is Key for Hotels in 2025?
The hotel industry is constantly evolving. Offering comfortable rooms and good service is no...
Digital Tools for Attracting Customers on Valentine’s Day
Valentine’s Day is one of the most important dates of the year for many brands, as it represents a...
How to Use Technology to Create Personalized Travel Experiences as a Couple
Traveling as a couple is one of the most enriching experiences, but it can also present challenges...
Big Data for Analyzing Travel Trends
The world of tourism is constantly evolving, and in recent years, Big Data has become an essential...
Key Factors for OTAs’ Success in 2025: Quality, Emerging Trends, and Domain Healt
In an increasingly competitive digital ecosystem, Online Travel Agencies (OTAs) must adapt to new...
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