by Clara Martin | Oct 29, 2026 | Blog, Featured
For years, much of travel marketing has started with a seemingly simple question: where do you want to travel? But travelers are increasingly asking themselves another question first: why do I want to travel? This shift in perspective is at the heart of...
by Clara Martin | Oct 15, 2026 | Blog, Featured
For a travel company, gaining visibility in destination-related searches is just the first step. The real opportunity lies in connecting with travelers as they begin to map out their trip and get closer to a purchasing decision, offering them an...
by Clara Martin | Oct 8, 2026 | Blog, Featured
A confirmed booking should not be the end of the relationship with a traveler. Quite the opposite: it marks the beginning of a new stage, when the customer has already chosen a destination, dates, and provider but, in many cases, still has decisions to make...
by Clara Martin | Oct 1, 2026 | Blog, Featured
For years, the digitalization of travel seemed to be heading in a clear direction: less intermediation, more self-service, and travelers increasingly accustomed to searching, comparing, and booking on their own. Travel agencies adapted, but questions about their...
by Clara Martin | Sep 18, 2026 | Blog, Featured
Back in 2021, personalization in airline marketing meant segmenting your customer base well and sending the right message through the right channel. Five years on, the bar has moved: generative AI and the first agentic AI systems capable of searching and...
