by Clara Martin | Oct 1, 2026 | Blog, Featured
For years, the digitalization of travel seemed to be heading in a clear direction: less intermediation, more self-service, and travelers increasingly accustomed to searching, comparing, and booking on their own. Travel agencies adapted, but questions about their...
by Clara Martin | Sep 18, 2026 | Blog, Featured
Back in 2021, personalization in airline marketing meant segmenting your customer base well and sending the right message through the right channel. Five years on, the bar has moved: generative AI and the first agentic AI systems capable of searching and...
by Clara Martin | Sep 11, 2026 | Blog, Featured
In 2023 we talked about destination content on social media as an emerging trend within the airline sector. Three years later, it’s no longer a trend: it’s the usual starting point of the trip. TikTok, Instagram, and increasingly conversational AI have...
by Clara Martin | Sep 3, 2026 | Blog, Featured
A decade ago, extending a business trip with a few days of leisure was a rarity reserved for the most frequent travelers. In 2026, it’s the norm. What started as an extra for racking up miles has become a standard expectation for millions of...
by Clara Martin | Aug 31, 2026 | Blog, Featured
The way people discover destinations keeps changing. Influencers remain one of the biggest drivers of travel inspiration, but they’re no longer the only ones shaping the decision. Younger travellers increasingly plan alongside AI tools like ChatGPT...
