by Clara Martin | Aug 12, 2026 | Blog, Featured
For a long time, the main starting points for discovering a hotel have been Google, OTAs, and comparison sites. Travelers searched, compared hotels, and visited different pages before deciding on their ideal accommodation. Generative search now introduces a new...
by Clara Martin | Aug 5, 2026 | Blog, Featured
For years, the travel booking journey followed a fairly predictable path. Travelers searched for information on Google, compared options across multiple websites, and ultimately booked through an OTA, an airline’s website, or a travel agency. Today,...
by Clara Martin | Jul 28, 2026 | Blog, Featured
For years, much of the travel industry has measured the success of a trip by the number of places visited. Today, however, more travelers are choosing to spend longer in a single destination, immerse themselves in its culture, engage with local communities, and...
by Clara Martin | Jul 22, 2026 | Blog, Featured
For years, the conversation around sustainable tourism has focused on a relatively simple goal: reducing the negative impacts of travel. Lower emissions, less waste, more efficient use of resources, and better visitor management. However, a new approach...
by Clara Martin | Jul 16, 2026 | Blog, Featured
Spain is facing the summer of 2026 with a landscape that would have seemed difficult to imagine just a few years ago. After welcoming nearly 94 million international tourists in 2024 and surpassing 96 million in 2025, the country is approaching the symbolic...
