by Clara Martin | Jan 16, 2026 | Blog, Featured
In travel marketing, measuring correctly is just as important as creating attractive content. Without a clear reading of marketing KPIs and content KPIs, any strategy aimed at inspiring, attracting, and converting travelers becomes imprecise....
by Clara Martin | Jan 13, 2026 | Blog, Featured
Local events are one of the most powerful engines for attracting travelers, energizing destinations, and generating evergreen content that can be updated at any time. A well-designed strategy turns the typical search for “what to do today” into longer...
by Clara Martin | Jan 9, 2026 | Blog, Featured
In the world of digital marketing, SEO for AI has become essential for staying visible and relevant. With the rise of LLMs (Large Language Models), traditional search engines are no longer the only systems interpreting and ranking content. Today, generative...
by Clara Martin | Dec 29, 2025 | Featured-Media, Media
At Smartvel, we believe inspiration drives travel decisions. During the World Aviation Festival in Lisbon, our CEO Iñigo Valenzuela shared with Aviation Business News how we help airlines and travel brands go beyond information to truly inspire...
by Clara Martin | Dec 29, 2025 | Featured-Media, Media
In December 2025, Iñigo Valenzuela, CEO of Smartvel, participated in Hospitality Technology’s HT Talks Tech series, where he shared his vision of how technology is helping hotels evolve from simple places to stay into authentic centers of guest...
