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What is Traveltech? Technology for tourism

What is Traveltech? Technology for tourism

Traveltech, short for “travel technology“, refers to the set of tools, applications, and technological solutions specifically designed for the tourism and travel industry. These technologies encompass a wide range of services and functionalities, from travel planning...
Why is TikTok the New Google for Generation Z?

Why is TikTok the New Google for Generation Z?

In recent years, TikTok has evolved from an entertainment platform with short videos to become a search tool for many young people. While Google and other traditional search engines have dominated the space for decades, TikTok has begun to offer an alternative and...
Key Technology Investments for 2024

Key Technology Investments for 2024

The “Travel Technology Investment Trends” study by Amadeus reveals that 91% of travel companies expect to increase their technology investments moderately to aggressively in 2024. This increase is driven by the recognition that technology can significantly enhance...
Q&A with Iñigo Valenzuela, CEO of Smartvel

Q&A with Iñigo Valenzuela, CEO of Smartvel

Hello everyone! Welcome to a new section of our blog dedicated to interviews with leaders and experts in the tourism industry. In this series, we will explore the latest trends, current challenges, and technological innovations shaping the future of tourism. We aim to...
Tailoring the Destination to the Traveler

Tailoring the Destination to the Traveler

Personalization has become a crucial trend in the travel industry. With the rise of technology and access to vast amounts of data, travel companies can offer more relevant experiences tailored to each traveler’s individual needs. In a world where everyone is looking...