by Maria Perez | May 22, 2025 | Blog, Featured
Today, tourism is no longer just a recreational activity—it has become a driver of economic, social, and territorial transformation. In a context of increasing urbanization, rural depopulation, and regional disparities, many territories—especially small and...
by Maria Perez | May 21, 2025 | Blog, Featured
Welcome back to our weekly series of brand analyses in the tourism sector, an initiative by Smartvel where we explore how major travel companies are designing their digital experiences. This series aims to identify best practices, spot areas for improvement, and most...
by Maria Perez | May 9, 2025 | Blog, Featured
In the era of personalized travel and authentic experiences, traditional tourist guides have given way to more dynamic and engaging formats. Today’s travelers are not just looking for information about what to see or where to eat — they want to uncover local secrets,...
by Maria Perez | May 6, 2025 | Blog, Featured
Landing pages have become one of the most important digital assets for brands in the tourism sector. In Lufthansa’s case, the German airline has committed to a coherent, functional, and user-centered online experience. This analysis dives into the key aspects that...
by Maria Perez | Apr 30, 2025 | Blog, Featured
This article inaugurates our new series dedicated to the strategic and comparative analysis of landing pages among leading brands in the tourism sector. We will start with Marriott, a global benchmark in hospitality, highlighting its strengths and proposing...
by Maria Perez | Apr 16, 2025 | Blog, Featured
In a fast-paced and competitive industry like hospitality, standing still is not an option. The evolution of guest expectations, technological disruption, and the rise of new consumption habits have pushed hotels to rethink their strategies in order to keep growing....
