by Maria Perez | May 21, 2025 | Blog, Featured
Welcome back to our weekly series of brand analyses in the tourism sector, an initiative by Smartvel where we explore how major travel companies are designing their digital experiences. This series aims to identify best practices, spot areas for improvement, and most...
by Maria Perez | May 6, 2025 | Blog, Featured
Landing pages have become one of the most important digital assets for brands in the tourism sector. In Lufthansa’s case, the German airline has committed to a coherent, functional, and user-centered online experience. This analysis dives into the key aspects that...
by Maria Perez | Apr 30, 2025 | Blog, Featured
This article inaugurates our new series dedicated to the strategic and comparative analysis of landing pages among leading brands in the tourism sector. We will start with Marriott, a global benchmark in hospitality, highlighting its strengths and proposing...
by Maria Perez | Apr 11, 2025 | Blog, Featured
In the world of location-based marketing, location is everything… or almost. Data rules this universe, and understanding just how “popular” a specific area is can make the difference between a successful campaign and a missed opportunity. This is where the...
by Maria Perez | Apr 4, 2025 | Blog, Featured
Easter is one of the busiest seasons for many industries, especially tourism and hospitality. As users search for destinations, accommodations, activities, and seasonal products, websites experience a significant surge in traffic. But is your website ready to handle...
