by Clara Martin | Jul 22, 2026 | Blog, Featured
For years, the conversation around sustainable tourism has focused on a relatively simple goal: reducing the negative impacts of travel. Lower emissions, less waste, more efficient use of resources, and better visitor management. However, a new approach...
by Clara Martin | Jul 16, 2026 | Blog, Featured
Spain is facing the summer of 2026 with a landscape that would have seemed difficult to imagine just a few years ago. After welcoming nearly 94 million international tourists in 2024 and surpassing 96 million in 2025, the country is approaching the symbolic...
by Clara Martin | Jul 8, 2026 | Blog, Featured
Event tourism generates significant revenue for destinations that host it. However, to prevent operational challenges, it requires advance planning, precise visitor-flow management, and anticipation of demand peaks. The OECD notes that mega-events can...
by Clara Martin | Jun 10, 2026 | Blog, Featured
The tourism sector is facing one of the most competitive seasons in recent years. With traveler volumes nearing historic highs, online travel agencies, airlines, and accommodation platforms need to squeeze every bit of efficiency out of their sales...
by Clara Martin | Jun 2, 2026 | Blog, Featured
Every spring, the same pattern repeats itself. Hotels, chains, and OTAs accelerate campaigns to capture summer demand, increase advertising investment, and adjust prices to improve conversion. However, many brands still overlook one of the elements that...
