by Clara Martin | Oct 15, 2026 | Blog, Featured
For a travel company, gaining visibility in destination-related searches is just the first step. The real opportunity lies in connecting with travelers as they begin to map out their trip and get closer to a purchasing decision, offering them an...
by Clara Martin | Sep 11, 2026 | Blog, Featured
In 2023 we talked about destination content on social media as an emerging trend within the airline sector. Three years later, it’s no longer a trend: it’s the usual starting point of the trip. TikTok, Instagram, and increasingly conversational AI have...
by Clara Martin | Sep 3, 2026 | Blog, Featured
A decade ago, extending a business trip with a few days of leisure was a rarity reserved for the most frequent travelers. In 2026, it’s the norm. What started as an extra for racking up miles has become a standard expectation for millions of...
by Clara Martin | Aug 31, 2026 | Blog, Featured
The way people discover destinations keeps changing. Influencers remain one of the biggest drivers of travel inspiration, but they’re no longer the only ones shaping the decision. Younger travellers increasingly plan alongside AI tools like ChatGPT...
by Clara Martin | Jul 28, 2026 | Blog, Featured
For years, much of the travel industry has measured the success of a trip by the number of places visited. Today, however, more travelers are choosing to spend longer in a single destination, immerse themselves in its culture, engage with local communities, and...
