Smartvel Blog
Insights & Trends
Stay ahead of the game with our articles, resources, and expert
insights on everything related to travel content solutions.
360º personalization in hotel industry marketing strategies
There is no doubt that offering a complete guest experience with useful and personalized information during their stay is key to hotel promotion. There is also no doubt that technology plays a key role in facilitating personalization and offering products and offers...
How Destinations Can Build a Strong City Marketing Brand and Attract More Revenue
Strategic city marketing is about more than...
Sustainability in the Airline Industry: Eco Trends from Top Players
When a Swedish teenager held up a homemade sign...
Travel Trends 2020: What Lies Ahead in the World of Travel?
Every year the travel industry is marked with...
Smartvel’s Trip Planning Survey: Travelers’ Insights
The dynamics of the travel environment can...
What can we learn from Top Tourism Boards digital content?
With the unprecedented increase in tourism in...
5 digital ways to deliver a personalized guest experience
"A home away from home" is the single standard...
Sustainable Tourism: How is the Green Revolution affecting the travel industry and what can companies do about it
Sustainable Tourism or the “green revolution” is...
Why destination content is a must and which airlines are outperforming others in this category
Aviation's ever-increasing competition and...
Why should travel companies invest in a good UX strategy?
Investing in a good UX strategy can be the...
Generation Alpha Travel Behaviour
A new generation is taking its place in the...
Food and Travel: Using Experiences to Attract Travellers
In this modern day and age tourism is no longer...
The Power of Strong Strategy of Ancillary Services for Airlines
It is no secret that the airline industry is...
Watch Out: How Machine Learning is taking over the travel industry
Enhancing the customer experience and...
The Growing Hospitality Wellness Trend
The concept of hospitality wellness becomes more...
Overtourism and Its Effects on Popular Holiday Destinations
“It is a truth universally acknowledged that...
How to build customer loyalty in the travel industry
It is understandable that what was a...
How IGTV greatly influences the desire to travel
Instagram launched its own standalone vertical...
What Millennials Demand from Travel Industry Players
The market comprising millennials is requiring...
DMO’s: Discovering the New Destination Marketing tactics
Every brand needs to learn how to innovate...
Passenger Journey Map: IATA Report Insights
The customer journey will most likely be...
How Online reviews affect traveler’s decision-making
There are many types of travelers in the world....
10 Travel Trends to keep an eye on in 2019
Changes in the Travel Industry happen at a rapid...
Our trip with Singapore Airlines, enhancing the customer experience
With the digital world being guilty of reducing...
Bleisure Travel: What to Expect from a Business Trip
As Forbes states, Bleisure travel is the way to...
How to convince a Millennial to book a trip with an Offline Travel Agency
With the arrival of summer, it is almost...
7 Hotel Solutions to improve your guest experience
Discover these 7 Hotel Solutions, also known as...
Digital Transformation in the Tourism industry
Digital Transformation in the tourism industry...
Content Marketing in the Tourism Industry
Content Marketing is a very generous word,...
Let’s tell the digital travelers what they do want to know
We are always pointing out the value of digital...
What is travel content marketing?
When we speak about content marketing in travel,...
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