In the first part of our sustainability series, we explored sustainable travel and sustainability efforts across the industry. Here, we’ll focus on the values of sustainable tourism. Whether you’re a hotel or an OTA, you’ll find resources to guide you on your journey,...
From transportation and operations to architecture and design, sustainability initiatives within the travel industry can help protect the places we love, while guarding the health of communities, wildlife, and natural resources. Sustainable travel is travel founded on...
With 2022 on the horizon, the journey to renewed travel continues. Here, we’ll explore the global initiatives and innovations shaping the future of travel, as well as how traveler values and interests are evolving. As of this month, over 7 billion vaccine doses have...
Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s well-targeted storytelling geared toward a series of niche audiences. Also known as “city branding,” it seeks to share a sense of place and position a destination as...
When a Swedish teenager held up a homemade sign stating ‘School Strike for Climate,’ no one thought it would turn into a global phenomenon. Yet, two years later, 17-year-old Greta Thunberg has become the face of sustainability, sparking a worldwide...
