With 2022 on the horizon, the journey to renewed travel continues. Here, we’ll explore the global initiatives and innovations shaping the future of travel, as well as how traveler values and interests are evolving. As of this month, over 7 billion vaccine doses have...
Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s well-targeted storytelling geared toward a series of niche audiences. Also known as “city branding,” it seeks to share a sense of place and position a destination as...
When a Swedish teenager held up a homemade sign stating ‘School Strike for Climate,’ no one thought it would turn into a global phenomenon. Yet, two years later, 17-year-old Greta Thunberg has become the face of sustainability, sparking a worldwide...
