by Maria Perez | Jun 4, 2025 | Blog, Featured
Radisson Hotel Group, one of the most internationally recognized hotel chains, has established itself as a sector leader thanks to a digital strategy focused on user experience. In this analysis, we dive into how the brand structures and designs its landing pages,...
by Maria Perez | May 21, 2025 | Blog, Featured
Welcome back to our weekly series of brand analyses in the tourism sector, an initiative by Smartvel where we explore how major travel companies are designing their digital experiences. This series aims to identify best practices, spot areas for improvement, and most...
by Maria Perez | May 14, 2025 | Blog, Featured
In an increasingly competitive environment, landing pages are far more than a digital business card: they are a key driver of conversion, engagement, and brand positioning. Hilton, one of the most globally recognized hotel chains, has developed a digital strategy...
by Maria Perez | May 6, 2025 | Blog, Featured
Landing pages have become one of the most important digital assets for brands in the tourism sector. In Lufthansa’s case, the German airline has committed to a coherent, functional, and user-centered online experience. This analysis dives into the key aspects that...
by Maria Perez | Apr 30, 2025 | Blog, Featured
This article inaugurates our new series dedicated to the strategic and comparative analysis of landing pages among leading brands in the tourism sector. We will start with Marriott, a global benchmark in hospitality, highlighting its strengths and proposing...
