by Maria Perez | Jun 26, 2025 | Blog, Featured
In the travel industry, where each season can redefine travelers’ favorite destinations, anticipating change is no longer a luxury — it’s a strategic necessity. With the rise of artificial intelligence (AI), travel brands now have the ability not only to observe...
by Maria Perez | Jun 4, 2025 | Blog, Featured
Radisson Hotel Group, one of the most internationally recognized hotel chains, has established itself as a sector leader thanks to a digital strategy focused on user experience. In this analysis, we dive into how the brand structures and designs its landing pages,...
by Maria Perez | Jun 3, 2025 | Blog, Featured
For a long time, hotel success has been primarily measured through metrics like RevPAR (Revenue per Available Room). However, in a context where travelers increasingly value meaningful experiences, properties that focus on offering memorable activities see...
by Maria Perez | May 21, 2025 | Blog, Featured
Welcome back to our weekly series of brand analyses in the tourism sector, an initiative by Smartvel where we explore how major travel companies are designing their digital experiences. This series aims to identify best practices, spot areas for improvement, and most...
by Maria Perez | May 14, 2025 | Blog, Featured
In an increasingly competitive environment, landing pages are far more than a digital business card: they are a key driver of conversion, engagement, and brand positioning. Hilton, one of the most globally recognized hotel chains, has developed a digital strategy...
