Aviation’s ever-increasing competition and customer complexity have drawn companies’ attention to strategies. Aiming not only to surpass the competition but also to captivate customers, airlines are looking for answers in both the online and offline world....
Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector. Each day users switch from offline to online and stay that way. Companies keep...
A new generation is taking its place in the travel industry. After Millennials and their indecisiveness and Generation Z’s open-mindedness, we come to Generation Alpha (those born after 2010). The group is rapidly finding its voice when it comes to making travel...
In this modern day and age tourism is no longer a complete word without being followed by experience. Food and travel combined have been a great combo for the creation of unforgettable experiences. Now, food is being added to most of the plans. Having been named as a...
The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn the passenger’s journey map into a disaster. That is why it is...
