by Clara Martin | Dec 9, 2025 | Blog, Featured
LLMs applied to travel are transforming how travelers plan and experience their journeys. Until recently, artificial intelligence was limited to offering generic recommendations or basic data. Today, thanks to the optimization of Large Language Models,...
by Clara Martin | Dec 3, 2025 | Blog, Featured
Some years pass without leaving a mark… and then there’s 2026. A year in which travelers change, the industry changes, and technology changes. A year in which the question is no longer “Where am I going?” but “What do you recommend for me, right...
by Clara Martin | Dec 2, 2025 | Blog, Featured
The way hotels serve their guests is changing, and it’s changing fast. In a world where customer experience is everything, artificial intelligence agents are starting to play a key role. But we’re not talking about the typical chatbots that answer basic...
by Clara Martin | Nov 26, 2025 | Blog, Featured
Sometimes, the most profound transformations arise from the most unexpected crises. This is demonstrated by the career of Íñigo Valenzuela, founder and CEO of Smartvel, a Madrid-based company that has managed to turn the uncertainty of the tourism sector...
by Clara Martin | Oct 31, 2025 | Blog, Featured
The tourism calendar never rests. As soon as Halloween ends, travel searches begin to shift towards a completely different scenario: Christmas. What just weeks ago were short getaways, thematic experiences, or destinations with a mysterious touch, suddenly...
