Marketing in the food and beverage (F&B) industry has evolved significantly in recent years, and one of the most transformative aspects of this evolution is experiential content. In such a competitive sector, where consumers constantly seek new ways to...
Tourism has changed drastically in recent years, largely due to the influence of social media and influencers. From exotic locations to local destinations, an influencer’s recommendation can transform an unknown spot into a must-see for travelers worldwide. But what...
