From Data to Travel Inspiration: How Smartvel is Transforming the Journey
smartvel-transforma-el-viaje
December 29, 2025

From Data to Travel Inspiration: How Smartvel is Transforming the Journey

Clara Martin

Clara Martin

 

 

At Smartvel, we believe inspiration drives travel decisions. During the World Aviation Festival in Lisbon, our CEO Iñigo Valenzuela shared with Aviation Business News how we help airlines and travel brands go beyond information to truly inspire travelers.

Our technology transforms millions of unstructured data points into clean, ready-to-use content, boosting engagement and sales with AI-powered destination inspiration. Fast, plug-and-play solutions mean integration takes just weeks.

Looking ahead, Smartvel is developing travel accessibility tools for people with disabilities and leading the shift from SEO to GEO (Generative Engine Optimization) to make travel content more discoverable in the AI era.

Watch the full interview in

 

Related news

Amex Trends 2025: The New Map of the Premium Traveler

Amex Trends 2025: The New Map of the Premium Traveler

    In this article, we take a closer look at the main trends shaping the premium traveler, as identified by American Express in its Global Travel Trends 2025 report, a study that outlined how this segment is evolving. Today, we want to analyze whether those...

read more
The impact of influencers on tourism in 2026

The impact of influencers on tourism in 2026

    The way people discover destinations keeps changing. Influencers remain one of the biggest drivers of travel inspiration, but they're no longer the only ones shaping the decision. Younger travellers increasingly plan alongside AI tools like ChatGPT or...

read more
Hushpitality: silence as the new luxury for hotels

Hushpitality: silence as the new luxury for hotels

    Hotel luxury has often been associated with spacious rooms, signature cuisine, spas, infinity pools, or increasingly exclusive services. But today, another much less tangible resource is beginning to gain value: silence. The trend even has its own name,...

read more

Stay in The Know: Subscribe to Smartvel Blog