by Noelia Martin | Aug 28, 2020 | Blog
Whether for business or pleasure, travelers are booking airline seats. In fact, as European Union borders reopened on July 1, Ryanair reported it is flying 40% of its 10,000 routes and EasyJet plans on returning to 75% capacity by August. An increase in...
by Noelia Martin | Feb 18, 2020 | Blog
Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s well-targeted storytelling geared toward a series of niche audiences. Also known as “city branding,” it seeks to share a sense of place and position a destination as...
by Noelia Martin | Jan 7, 2020 | Blog
Every year the travel industry is marked with significant changes. In 2019 it experienced many trends that left a trace. Words such as experiences, digitalization, and behaviour were popping across all segments and raising awareness to the importance of these factors...
by Noelia Martin | Dec 16, 2019 | Blog
The dynamics of the travel environment can sometimes be overly complicated. Not so long ago, the traveler’s attributes, behaviours, and demands were more simplistic and practical to address. Since then, the industry has been through changes in strategies and...
by Noelia Martin | Nov 19, 2019 | Blog
With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. This is partly due to the increase in outbound demand, favorable economics, improvements in connectivity and...
