In the digital age, travel websites can no longer be limited to displaying prices and booking buttons. Travelers now expect seamless experiences, real-time inspiration, and personalized results. To meet these demands, travel brands—from OTAs to airlines and online agencies—are increasingly relying on specialized B2B tools that enhance their websites and elevate the user experience.
In this article, we present a ranking of five B2B tools making a difference in the travel tech industry. From smart content solutions to global distribution engines, these platforms help businesses scale, boost conversions, and build customer loyalty.
1. Smartvel – Destination content that turns visits into bookings
What is Smartvel?
Smartvel is a digital content platform for the travel industry designed to help travel brands attract, inspire, and retain their travelers through highly visual, personalized, and real-time destination content.
Its technology combines proprietary, public, and AI-generated data to create digital experiences that integrate easily into any website, app, or communication channel. From airlines to OTAs, hotels, rail operators, and TMCs, Smartvel provides solutions tailored to each travel vertical.
What does it offer travel websites?
- Interactive destination guides featuring thousands of points of interest, events, and activities by traveler profile.
- Market- and brand-personalized content that enhances brand consistency and customer connection.
- Easy integration (API or widget) adaptable to any web or mobile interface.
- Automatic content updates via verified scraping technology and editorial oversight.
- Improved SEO and time on site, with indexable and useful multilingual content.
- New solutions like the Trip Planner, Experience Maps, Destination Events, and Seasonal Inspiration, designed for every stage of the customer journey.Smartvel is more than just a content solution—it’s an effective way to increase conversions, boost engagement, and deliver real value to travelers at every touchpoint.
2. Amadeus – Global infrastructure for travel distribution
What is Amadeus?
Amadeus is a leading travel technology company, best known for its global distribution system (GDS). Its platform connects OTAs, airlines, and travel agencies with a vast inventory of flights, hotels, transportation, and ancillary services.
What does it offer travel websites?
- Robust APIs for integrating and distributing air, hotel, ground, and more.
- Personalization and recommendation solutions powered by data.
- NDC-ready technologies to access exclusive airline fares and services.
- Integrated payment and billing systems meeting international security standards.
- Analytics and revenue optimization tools.
Amadeus is ideal for travel websites seeking a secure, scalable, and globally connected infrastructure adaptable to multiple markets.
3. Travelport – A modern platform for travel retailing
What is Travelport?
Travelport has evolved beyond its traditional GDS role into a platform focused on intelligent travel retailing. With Travelport+, it offers a streamlined, customer-centric approach to distributing travel content across all channels.
What does it offer travel websites?
- Access to a multimodal content ecosystem: flights, hotels, cars, and more.
- Unified content management tools to simplify inventory handling.
- Advanced personalization and merchandising capabilities.
- Real-time business intelligence and reporting tools.
Travelport is ideal for travel websites looking to combine operational efficiency with engaging, modern shopping experiences.
4. Mindtrip – AI-powered inspiration and travel planning
Mindtrip is an innovative travel planning platform powered by artificial intelligence that allows users to discover destinations, create personalized itineraries, and book experiences—all within a single interface. Its B2B approach enables travel websites to integrate this functionality to offer instant inspiration and smart planning.
What does it offer travel websites?
- AI assistant that generates personalized itineraries in seconds.
- Visual and intuitive inspiration to discover places, routes, and experiences.
- Easy API integration for OTAs and travel platforms.
- Unified search, planning, and booking process, all in one seamless flow.
Mindtrip is ideal for travel websites looking to offer a unique, AI-based service that inspires and supports travelers throughout the entire planning journey.
5. Viator – Bookable destination experiences ready to integrate
Viator, part of Tripadvisor, is one of the leading platforms for booking activities and tourist experiences. Its B2B model allows travel websites to easily integrate thousands of activities with real-time availability and a direct booking process.
What does it offer travel websites?
- Access to over 300,000 experiences worldwide.
- Integration via API or customizable widgets.
- Competitive commissions and simple booking management.
- Visual content and optimized descriptions to boost conversions.
Viator is an excellent choice for travel websites looking to enhance their core offering with destination experiences that add value and increase revenue per customer.
Tools that truly enhance the digital travel experience
These five tools have proven to deliver real value to travel websites, from early-stage inspiration to efficient inventory management and in-destination experiences.
- Smartvel leads the ranking with its innovative, customizable inspirational content.
- Amadeus and Travelport are foundational for global distribution.
- Mindtrip turns inspiration into bookings through AI-driven trip planning.
- Viator enriches offerings with complementary experiences.
Choosing the right tech partners can make the difference between a functional website and a travel platform that truly converts and builds loyalty.
