by Maria Perez | Jun 4, 2025 | Blog, Featured
Radisson Hotel Group, one of the most internationally recognized hotel chains, has established itself as a sector leader thanks to a digital strategy focused on user experience. In this analysis, we dive into how the brand structures and designs its landing pages,...
by Maria Perez | Jun 3, 2025 | Blog, Featured
For a long time, hotel success has been primarily measured through metrics like RevPAR (Revenue per Available Room). However, in a context where travelers increasingly value meaningful experiences, properties that focus on offering memorable activities see...
by Maria Perez | May 28, 2025 | Blog, Featured
In a world ruled by rush, noise, and crowds, more and more travelers are seeking the opposite: places where time seems to stand still, where silence is a virtue, and where everyday life turns into something extraordinary. Small towns are becoming the rising stars of...
by Maria Perez | May 22, 2025 | Blog, Featured
Today, tourism is no longer just a recreational activity—it has become a driver of economic, social, and territorial transformation. In a context of increasing urbanization, rural depopulation, and regional disparities, many territories—especially small and...
by Maria Perez | May 21, 2025 | Blog, Featured
Welcome back to our weekly series of brand analyses in the tourism sector, an initiative by Smartvel where we explore how major travel companies are designing their digital experiences. This series aims to identify best practices, spot areas for improvement, and most...
