Sergio Martin interviews Iñigo Valenzuela for his technology program, Zoom Net on TVE, and he explains how Smartvel technology is helping the tourism industry.
In this article, we take a closer look at the main trends shaping the premium traveler, as identified by American Express in its Global Travel Trends 2025 report, a study that outlined how this segment is evolving. Today, we want to analyze whether those...
Since April 2025, traveling to the United Kingdom has required presenting the Electronic Travel Authorisation (ETA), a mandatory permit for travelers who do not need a visa and who are visiting for stays of less than six months, including travelers from...
For decades, loyalty programs have been one of the most effective marketing tools in the airline and hotel industry. Accumulating points, redeeming miles, or accessing exclusive upgrades were part of the frequent traveler’s ritual. However, changes in...
Planning a trip may seem, at first glance, like a simple task. However, from the perspective of tourism marketing and traveler behavior analysis, a clear pattern emerges: many trips fail not because of the destination chosen, but due to avoidable...