Sergio Martin interviews Iñigo Valenzuela for his technology program, Zoom Net on TVE, and he explains how Smartvel technology is helping the tourism industry.
The world of tourism is constantly evolving, and in recent years, Big Data has become an essential tool for understanding traveler behavior. By collecting and analyzing large volumes of data, businesses in the sector can anticipate trends, enhance customer...
In an increasingly competitive digital ecosystem, Online Travel Agencies (OTAs) must adapt to new market demands and Google's criteria to ensure visibility and relevance. Domain health, the creation of useful and relevant content, optimization for search intent, and...
In 2025, the travel industry will continue to undergo significant changes driven by technological advancements that enhance the traveler experience and optimize business operations. Travel websites will be no exception, as they must evolve to meet new user...