Sergio Martin interviews Iñigo Valenzuela for his technology program, Zoom Net on TVE, and he explains how Smartvel technology is helping the tourism industry.
Today, tourism is no longer just a recreational activity—it has become a driver of economic, social, and territorial transformation. In a context of increasing urbanization, rural depopulation, and regional disparities, many territories—especially small and...
Welcome back to our weekly series of brand analyses in the tourism sector, an initiative by Smartvel where we explore how major travel companies are designing their digital experiences. This series aims to identify best practices, spot areas for improvement, and most...
In the era of personalized travel and authentic experiences, traditional tourist guides have given way to more dynamic and engaging formats. Today’s travelers are not just looking for information about what to see or where to eat — they want to uncover local secrets,...