Bleisure: The Frontier of Corporate Travel

Bleisure: The Frontier of Corporate Travel

Bleisure travel, a combination of “business” and “leisure,” has emerged as a buzzword in the travel industry. This phenomenon goes beyond the simple extension of business travel, incorporating elements of personal enjoyment into the equation....
A Guide to Bleisure Travel Marketing

A Guide to Bleisure Travel Marketing

Though the term dates back over a decade, bleisure travel – or travel combining business and leisure – is on the rise as global vaccinations increase and the remote workforce continues to grow. In order for your organization to connect with bleisure...
Bleisure Travel: What to Expect from a Business Trip

Bleisure Travel: What to Expect from a Business Trip

As Forbes states, Bleisure travel is the way to making the most out of business trips. And for a good reason. The Bleisure traveller is a new hybrid traveler: the business man or woman who is looking to have a little fun, whether it be sightseeing, museum (or bar)...