Let’s talk about one of the airline trends that is here to stay: Destination Content on Social Media. Over the past few years, the travel industry has witnessed the pivotal role that social media plays in shaping customer behavior and preferences, and the...
The “personalization” concept is not a new one. In Airline Marketing, professionals are aware of the benefits of increasing customer loyalty via personalizing the customer’s journey from awareness to repeat customers. You probably have a frequent...
