Smartvel at AI conference in Spain
November 30, 2023

AI-Driven personalization: the key to a successful traveler experience

Noelia Martin

Noelia Martin

  • Íñigo Valenzuela, CEO & Founder of Smartvel, participated as a panelist in the LABIIT Tourism Innovation Conference in Tarragona.
  • The conference focused on the importance of AI-driven personalization for the tourism industry.

Madrid, November 30th, 2023 – The LABIIT Tourism Innovation Conference was held last Tuesday, November 28th, in the Auditorium of the Provincial Council of Tarragona, Spain. This year, AI was the main topic of discussion focusing on its applications on the tourism sector and how it is destined to optimize processes, decision-making based on data, as well as the personalization of experiences.

Iñigo Valenzuela, CEO & Founder of Smartvel, took part in the panel of experts that discussed the applications of AI to enhance customer experience, as well as the current initiatives and the available solutions in the market. The round table was moderated by TICsud Cluster Manager, Sergi Novo, and included the participation of Cristina Aranda, Director of the AI Master Plan for Tourism in Tenerife, as well as other companies such as Roomtability and The Hotels Network.

The conference, organized by the Tourism Innovation and Intelligence Laboratory of Eurecat Technology Consulting and the Tourist Board of the Provincial Council of Tarragona, presented the possibilities that AI has to offer to the tourism industry of Costa Daurada and Terres de l’Ebre, stressing its potential to automate services, improve security, recognized behavioral patterns, or forecast demand among others.

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