Smartvel´s CEO, Iñigo Valenzuela, has contributed as a guest author to an opinion piece in Travolution focusing on the impact of artificial intelligence on how travelers discover, research, and book cruises. In the article, Iñigo analyzes how conversational AI tools such as ChatGPT, Gemini, and Perplexity are transforming the process of travel inspiration and planning, shifting the focus from traditional search engines to structured content that is easily interpreted by language models.
The article highlights that, in this new scenario, the visibility of cruise lines and specialized agencies will increasingly depend on the quality, timeliness, and structure of their digital content. Key information such as itineraries, onboard experiences, entry requirements, visas, and specific policies must be prepared not only for SEO but also to correctly feed the AI systems that are already answering questions from future travelers.
Iñigo also highlights the role of technologies such as Retrieval-Augmented Generation (RAG) and Model Context Protocol (MCP), which enable AI assistants to provide personalized and reliable answers based on official sources and real-time data. In this context, having platforms capable of integrating travel requirements and documentation in a structured way becomes a key element for the cruise industry.
The article concludes that the future of travel discovery is conversational and that companies that adapt their content for AI today will not only maintain their visibility, but will actively contribute to defining how artificial intelligence communicates and recommends cruise experiences to the next generation of travelers.
If you want to read more about the interview, visit
