In this article, we take a closer look at the main trends shaping the premium traveler, as identified by American Express in its Global Travel Trends 2025 report, a study that outlined how this segment is evolving. Today, we want to analyze whether those...
In 2023 we talked about destination content on social media as an emerging trend within the airline sector. Three years later, it's no longer a trend: it's the usual starting point of the trip. TikTok, Instagram, and increasingly conversational AI have become the...
A decade ago, extending a business trip with a few days of leisure was a rarity reserved for the most frequent travelers. In 2026, it's the norm. What started as an extra for racking up miles has become a standard expectation for millions of...
The way people discover destinations keeps changing. Influencers remain one of the biggest drivers of travel inspiration, but they're no longer the only ones shaping the decision. Younger travellers increasingly plan alongside AI tools like ChatGPT or...
