With active cases and new outbreaks, travelers are wondering whether they will be able to travel to their desired destination or not. Airlines and travel players are now focused on stimulating last-minute bookings without neglecting prevention measures to make people feel confident to travel again. In this scenario, transparency and information are key.
The Importance of Heat Maps in Hotel Marketing
Hotel marketing has evolved significantly with the advent of advanced technologies and data analysis. One of the most valuable tools for optimizing strategies and enhancing the customer experience is heat maps. These tools help visualize user behavior on websites,...