With active cases and new outbreaks, travelers are wondering whether they will be able to travel to their desired destination or not. Airlines and travel players are now focused on stimulating last-minute bookings without neglecting prevention measures to make people feel confident to travel again. In this scenario, transparency and information are key.
AI-Driven personalization: the key to a successful traveler experience
Íñigo Valenzuela, CEO & Founder of Smartvel, participated as a panelist in the LABIIT Tourism Innovation Conference in Tarragona. The conference focused on the importance of AI-driven personalization for the tourism industry. Madrid, November 30th, 2023 - The...