With active cases and new outbreaks, travelers are wondering whether they will be able to travel to their desired destination or not. Airlines and travel players are now focused on stimulating last-minute bookings without neglecting prevention measures to make people feel confident to travel again. In this scenario, transparency and information are key.
Analysis of Delta Air Lines’ Landing Pages: Design, Conversion and User Experience
Delta Air Lines, one of the world’s leading airlines, stands out not only for its global operations and onboard service, but also for its digital presence. In this post, we take a deep dive into its landing pages from the perspective of design, usability, conversion,...
