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Insights & Trends
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insights on everything related to travel content solutions.
Who are the most important travel influencers?
The travel industry has experienced a revolution with the rise of influencers. These content creators not only inspire millions with their experiences but also transform how we plan and enjoy our adventures. But what makes an influencer truly influential in the world...
5 Airline Industry Trends to Watch in 2021
As travelers consider traveling again, airline industry trends reflect their concerns. 2021...
Travel Insights from the European Travel Commission’s “Monitoring Travel Sentiment” Report
A year into the pandemic and travel is still uncertain. A recent study conducted by the European...
Travel Trends in 2021: What to Expect from the Future of Travel After COVID-19
It would be an understatement to say that 2020 was a year of change and reflection. With the COVID...
Crisis Brings Opportunity: 6 Startups Helping to Restart Tourism
From a travel industry professional’s perspective, current top priorities include reassuring...
Destination Marketing in the COVID-19 Era: How Can DMO’s Attract More Visitors?
More than a year since the first lockdown, tourism boards and DMO's (Destination Management...
Restoring confidence to travel: 5 solutions to help customers travel safety
It’s hard to believe that just over a year ago, overtourism and the sustainability of...
Travel Restrictions Decoding: What Travel Brands Advise
Whether for business or pleasure, travelers are booking airline seats. In fact, as European Union...
Ready for the contactless era? Here are 10 Hotel Technologies for the COVID-19 world
From keyless entries to digital travel information, Covid-19 has accelerated the adoption of...
Travel Marketing Covid: 8 Ways to Engage Travelers Again
In our last post about searching for a travel industry bright spot, we found adaptability to be...
Coronavirus and the Travel Industry: Here’s A Bright Spot of Hope
Since first being identified in late-2019 in the Wuhan region of China, the coronavirus pandemic...
Smart Hotels: What to Expect From The Future of Hospitality
The future of hospitality is bright. New hotel brands are popping up everywhere to accommodate the...
How Destinations Can Build a Strong City Marketing Brand and Attract More Revenue
Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s...
Sustainability in the Airline Industry: Eco Trends from Top Players
When a Swedish teenager held up a homemade sign stating 'School Strike for Climate,' no one...
Travel Trends 2020: What Lies Ahead in the World of Travel?
Every year the travel industry is marked with significant changes. In 2019 it experienced many...
Smartvel’s Trip Planning Survey: Travelers’ Insights
The dynamics of the travel environment can sometimes be overly complicated. Not so long ago, the...
What can we learn from Top Tourism Boards digital content?
With the unprecedented increase in tourism in recent years, destinations have been experiencing an...
5 digital ways to deliver a personalized guest experience
"A home away from home" is the single standard that any excellent hotel should be offering...
Sustainable Tourism: How is the Green Revolution affecting the travel industry and what can companies do about it
Sustainable Tourism or the “green revolution” is not just a trend, it has become a responsibility...
Why destination content is a must and which airlines are outperforming others in this category
Aviation's ever-increasing competition and customer complexity have drawn companies' attention to...
Why should travel companies invest in a good UX strategy?
Investing in a good UX strategy can be the perfect solution to retain customers in the digital...
Generation Alpha Travel Behaviour
A new generation is taking its place in the travel industry. After Millennials and their...
Food and Travel: Using Experiences to Attract Travellers
In this modern day and age tourism is no longer a complete word without being followed by...
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