Smartvel interview with Betabeers

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Betabeers is a community of web, mobile apps and hardware developers that has brought us a lot of success, probably being the best online portal in Spanish for finding the next engineer for your company. In the past, Smartvel has been able to find many great applicants in this portal with some strange job offers like “se busca desarrollador para este ordenador“, “Serious Front Developer“, “Startup madurita busca Cto madurito” o “desarrollador con aCtitud“. We will explain our hiring process in more detail in a near future, but now it’s time to show you what we talked about with Betabeers. We’ll make it short… you can read the interview (in spanish) here.

The online concierge, closer to hotels thanks to ITH and Smartvel

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At Smartvel, we have been working with a lot of effort and love on a technology solution that helps travelers plan their trip from start to finish since 2012.

Today, we can say that we are very proud of having closed a deal with the Instituto Tecnológico Hotelero (ITH) to bring together hotels with our technology and allow them to offer their clients quality information about their destinations.

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March work and April news bring forth May flowers

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March hard work and April goodnews bring forth May flowers. At Smartvel, we are having a very fruitful April, both commercially (new customers confirmed) and product updates (new features).

As many already know, Smartvel commercial launch took place at FITUR 2015. We had been two years working in our gross gold, the technology to master what happens at the destinations. As every good gem, this technology to collect, classifies and ranks the “what will occur” data deserved a nice design and pretty covering. A lot of water has flowed under the bridge since FITUR, we have met with dozens of prospects that are helping us to develop much better products. These prospects are helping us to better present the data in order to indeed improve traveler´s satisfaction, brand loyalty and profit growth of our customers. Every week we include new updates, overall in our star product, the Smart Inspire, the easy-to-install embedded platform that includes everything that happens.

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¿Por qué los consumidores prefieren realizar sus reservas en las agencias online?

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Es bien conocido el hecho de que muchos hoteles están experimentando un notable incremento de las reservas provenientes de agencias online (OTAs) y, en especial, de Booking.com. Por el contrario, las ventas directas, las generadas en las webs de los propios hoteles, salvo en contadas excepciones, están decreciendo en término absolutos y relativos en comparación con las que generan las OTAs. Read More

Let´s tell the digital travelers what they do want to know

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In another post we pointed out the value of digital content but, what kind of digital content is out there?

For some time now, the travel industry has been demanding more dynamic, personalized and contextualized content. Nevertheless, here we have two challenges to overcome. First, get to know and outline the potential client and, the most complicated thing, generate meaningful content for this client.

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What is content marketing?

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When we speak about content marketing, we refer to updated, useful and interesting content, which gives the clients a reason to sympathize with the brand, follow it on social networks or subscribe to the brand updates. Producing content continuously helps you to maintain close relationships with customers and creates brand reputation. It is hard to associate digital content marketing to ROI. Thus, many brands are still using traditional marketing campaigns.

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Make up for lost ground

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Investing in online marketing to promote the sales through your channel and improving the travelers’ experience, is no longer optional but an obvious need.
Failing to do so, the clients will be changing to channels with more advantages.

The companies are already arming themselves with an arsenal of technologies to treat, segment, personalize and trace the consumer behavior. Nevertheless, the access to all this data doesn’t imply actionable information.

The data has to be analyzed and the offers must become more and more relevant to increase conversion. In fact, most sales teams recognize how important is customization, but they don’t know how to effectively start.

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