Every brand needs to learn how to innovate itself as the years go by. Some traditional brands have already achieved a level of awareness in marketing skills that allow them to accompany the evolution of marketing at a fair pace. However, for others, this is still a learning path and one that, nowadays, come with the obstacles and risks of the digital era. When it comes to DMO's, destination mar Read more
– The Spanish startup, developer of its own tourist content technology, closes its second round of investment worth 1.05 million dollars.
– The operation has been led by top-tier investors participating in companies such as Cabify, MásMóvil, Signaturit, Next, Pangea, Weplan and Mr Jeff.
There are many types of travelers in the world. The passage of time has consolidated a very heterogeneous sector that includes profiles of all kinds, from the most traditional to the most digital ones. Generations previous to the year 2000 used to reach, exclusively, for travel agencies when wanting to plan a trip. Consequent Read more
Changes in the Travel Industry happen at a rapid pace. Keeping up with the dispersed information is almost an impossible mission. Between the yearly, semesterly and monthly forecasts, readers are exposed to information that sometimes goes against the grain of what has been said in previous publications. However tricky it mi Read more
Today is a good day. Finally, after working on a detailed implementation plan along with the great Singapore Airlines Digital Team, we can see how, probably the best reference in quality in the long-haul within the airline industry worldwide, has implemented Smartvel’s digital content solution.
Singapore A Read more
Bleisure, that funny word that seems to be buzzing around, and for good reason. It’s the new hybrid traveler: the business man or woman who is looking to have a little fun, whether it be sightseeing, museum (or bar) hopping, or music bopping, while working a little too. Yes, bleisure is the new leisure, it’s business an Read more
With the arrival of summer, it is almost impossible not to think about holidays. When I talk about holidays, I mean amazing beaches, spectacular scenery and unique locations around the world… every destination we dream to visit someday. In my case, I feel attracted to destinations outside of Spain and locations wh Read more
Widgets developed for hotels, also known as plugins, are a quick and easy way to acquire extra features on any hotel website. They are able to turn an ordinary website into a source of relevant and priceless information, providing many features aimed to improve user experience and trip decision-making.Read more
Digital Transformation in the tourism industry is gaining relevance. With the ubiquity of Smartphones in the consumer’s life it is no surprise that gradually more tourists are booking through this device. Specifically, Smartphones are responsible for 24% of online bookings already and in the Read more
Content Marketing is a very generous word, broad, I would say. Everything fits in this term: branding, service, product, communication, etc., but I will not review those general principles, I aim to analyze how the customer has evolved, highlighting what he is looking for and what makes him to engage Read more