International investors boost Smartvel’s capital to increase its growth

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– The Spanish startup, developer of its own tourist content technology, closes its second round of investment worth 1.05 million dollars.

– The operation has been led by top-tier investors participating in companies such as Cabify, MásMóvil, Signaturit, Next, Pangea, Weplan and Mr Jeff.

Madrid, October 15th, 2018 – Smartvel, a Spanish startup provider of destination content solutions for the tourism sector, has closed its second round of investment worth 1.05 million dollars, which will allow the tech company to continue to advance through the fast-growing path that it has been maintaining thanks to its innovative technology based on Big Data, capable of collecting updated content from any destination in the world.

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How Online reviews affec traveler’s decision-making process and what should companies do about it

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There are many types of travelers in the world. The passage of time has consolidated a very heterogeneous sector that includes profiles of all kinds, from the most traditional to the most digital ones. Generations previous to the year 2000 used to reach, exclusively, for travel agencies when wanting to plan a trip. Consequently, travel agents became personal counselors, destined to help customers with their search to build the perfect vacation itinerary. Where to go? Egypt? Singapore? London? The whole world was available and the agent could guide you through the choosing process in order to make sure you picked the perfect place. Or perhaps you already had a destination in mind because a friend recommended it to you.

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6 travel trends to keep an eye on

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Changes in the Travel Industry happen at a rapid pace. Keeping up with the dispersed information is almost an impossible mission. Between the yearly, semesterly and monthly forecasts, readers are exposed to information that sometimes goes against the grain of what has been said in previous publications. However tricky it might be to choose the right trend to follow, there are some solid changes that have been conquering its space in the market. Here they are:

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Bleisure Travelers: A Breakdown of Expedia’s Research

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Bleisure, that funny word that seems to be buzzing around, and for good reason. It’s the new hybrid traveler: the business man or woman who is looking to have a little fun, whether it be sightseeing, museum (or bar) hopping, or music bopping, while working a little too. Yes, bleisure is the new leisure, it’s business and leisure, our multitasking is getting good.

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How to convince a Millennial to book a trip with an Offline Travel Agency

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With the arrival of summer, it is almost impossible not to think about holidays. When I talk about holidays, I mean amazing beaches, spectacular scenery and unique locations around the world… every destination we dream to visit someday. In my case, I feel attracted to destinations outside of Spain and locations where I can dive into a completely different environment from the one I’m used to. Therefore, pricing is my main break when traveling, and it also becomes the factor more influential when choosing a final destination.

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Digital Transformation in the Tourism industry

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Digital Transformation in the tourism industry is gaining relevance. With the ubiquity of Smartphones in the consumer’s life it is no surprise that gradually more tourists are booking through this device. Specifically, Smartphones are responsible for 24% of online bookings already and in the travel industry, many companies are aware that more than 90% of its traffic comes from Smartphone.

In fact, it is known that nowadays the user continually switches from one device to another, they often start searching on a mobile device, compare on a tablet and finish the booking on a laptop. Read More

Content Marketing in the Tourism Industry

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Content Marketing is a very generous word, broad, I would say. Everything fits in this term: branding, service, product, communication, etc., but I will not review those general principles, I aim to analyze how the customer has evolved, highlighting what he is looking for and what makes him to engage with our company.

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Report: Digital Transformation in the Tourist Sector

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This week, Fundación Orange presented its annual report about Digital Transformation in the Tourist Sector. They have gathered significant figures and around forty specific examples. Smartvel is one of them. We are very happy that they spoke about us in one of the leading reference reports in digital trends.  By the way, they mention our 30.000 daily processed events. They have missed a couple of zeros. Nowadays, we are actually talking about 3.000.000!

Talking about digital transformation in tourism is more than just a bunch of terms: it is to talk about maintaining leadership in Spanish tourism companies. It is a necessary must (as they would say on a report) if we want to keep being leaders in tourism competitiveness. Of course, it goes way beyond investing in new technologies. We have to take into account all the procedures, the strategy, the new employee profiles (sometimes outside the sector), the way we use these new tools, …

We invite you to take a look at this report. It’s always good to know what is going on out there and the new things to come. You can download it (in spanish) here.