Digital Transformation in the tourism industry is gaining relevance. With the ubiquity of Smartphones in the consumer’s life it is no surprise that gradually more tourists are booking through this device. Specifically, Smartphones are responsible for 24% of online bookings already and in the travel industry, many companies are aware that more than 90% of its traffic comes from Smartphone.
In fact, it is known that nowadays the user continually switches from one device to another, they often start searching on a mobile device, compare on a tablet and finish the booking on a laptop. Read More