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Digital Transformation in the Tourism industry

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Digital Transformation in the tourism industry is gaining relevance. With the ubiquity of Smartphones in the consumer’s life it is no surprise that gradually more tourists are booking through this device. Specifically, Smartphones are responsible for 24% of online bookings already and in the travel industry, many companies are aware that more than 90% of its traffic comes from Smartphone.

In fact, it is known that nowadays the user continually switches from one device to another, they often start searching on a mobile device, compare on a tablet and finish the booking on a laptop. Read More

Smartvel interview with Betabeers

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Betabeers is a community of web, mobile apps and hardware developers that has brought us a lot of success, probably being the best online portal in Spanish for finding the next engineer for your company. In the past, Smartvel has been able to find many great applicants in this portal with some strange job offers like “se busca desarrollador para este ordenador“, “Serious Front Developer“, “Startup madurita busca Cto madurito” o “desarrollador con aCtitud“. We will explain our hiring process in more detail in a near future, but now it’s time to show you what we talked about with Betabeers. We’ll make it short… you can read the interview (in spanish) here.

¿Por qué los consumidores prefieren realizar sus reservas en las agencias online?

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Es bien conocido el hecho de que muchos hoteles están experimentando un notable incremento de las reservas provenientes de agencias online (OTAs) y, en especial, de Booking.com. Por el contrario, las ventas directas, las generadas en las webs de los propios hoteles, salvo en contadas excepciones, están decreciendo en término absolutos y relativos en comparación con las que generan las OTAs. Read More