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smartvel

How to convince a Millennial to book a trip with an Offline Travel Agency

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With the arrival of summer, it is almost impossible not to think about holidays. When I talk about holidays, I mean amazing beaches, spectacular scenery and unique locations around the world… every destination we dream to visit someday. In my case, I feel attracted to destinations outside of Spain and locations where I can dive into a completely different environment from the one I’m used to. Therefore, pricing is my main break when traveling, and it also becomes the factor more influential when choosing a final destination.

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Content Marketing in the Tourism Industry

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Content Marketing is a very generous word, broad, I would say. Everything fits in this term: branding, service, product, communication, etc., but I will not review those general principles, I aim to analyze how the customer has evolved, highlighting what he is looking for and what makes him to engage with our company.

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Report: Digital Transformation in the Tourist Sector

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This week, Fundación Orange presented its annual report about Digital Transformation in the Tourist Sector. They have gathered significant figures and around forty specific examples. Smartvel is one of them. We are very happy that they spoke about us in one of the leading reference reports in digital trends.  By the way, they mention our 30.000 daily processed events. They have missed a couple of zeros. Nowadays, we are actually talking about 3.000.000!

Talking about digital transformation in tourism is more than just a bunch of terms: it is to talk about maintaining leadership in Spanish tourism companies. It is a necessary must (as they would say on a report) if we want to keep being leaders in tourism competitiveness. Of course, it goes way beyond investing in new technologies. We have to take into account all the procedures, the strategy, the new employee profiles (sometimes outside the sector), the way we use these new tools, …

We invite you to take a look at this report. It’s always good to know what is going on out there and the new things to come. You can download it (in spanish) here.

The online concierge, closer to hotels thanks to ITH and Smartvel

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At Smartvel, we have been working with a lot of effort and love on a technology solution that helps travelers plan their trip from start to finish since 2012.

Today, we can say that we are very proud of having closed a deal with the Instituto Tecnológico Hotelero (ITH) to bring together hotels with our technology and allow them to offer their clients quality information about their destinations.

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March work and April news bring forth May flowers

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March hard work and April goodnews bring forth May flowers. At Smartvel, we are having a very fruitful April, both commercially (new customers confirmed) and product updates (new features).

As many already know, Smartvel commercial launch took place at FITUR 2015. We had been two years working in our gross gold, the technology to master what happens at the destinations. As every good gem, this technology to collect, classifies and ranks the “what will occur” data deserved a nice design and pretty covering. A lot of water has flowed under the bridge since FITUR, we have met with dozens of prospects that are helping us to develop much better products. These prospects are helping us to better present the data in order to indeed improve traveler´s satisfaction, brand loyalty and profit growth of our customers. Every week we include new updates, overall in our star product, the Smart Inspire, the easy-to-install embedded platform that includes everything that happens.

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Let´s tell the digital travelers what they do want to know

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In another post we pointed out the value of digital content but, what kind of digital content is out there?

For some time now, the travel industry has been demanding more dynamic, personalized and contextualized content. Nevertheless, here we have two challenges to overcome. First, get to know and outline the potential client and, the most complicated thing, generate meaningful content for this client.

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What is content marketing?

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When we speak about content marketing, we refer to updated, useful and interesting content, which gives the clients a reason to sympathize with the brand, follow it on social networks or subscribe to the brand updates. Producing content continuously helps you to maintain close relationships with customers and creates brand reputation. It is hard to associate digital content marketing to ROI. Thus, many brands are still using traditional marketing campaigns.

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Make up for lost ground

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Investing in online marketing to promote the sales through your channel and improving the travelers’ experience, is no longer optional but an obvious need.
Failing to do so, the clients will be changing to channels with more advantages.

The companies are already arming themselves with an arsenal of technologies to treat, segment, personalize and trace the consumer behavior. Nevertheless, the access to all this data doesn’t imply actionable information.

The data has to be analyzed and the offers must become more and more relevant to increase conversion. In fact, most sales teams recognize how important is customization, but they don’t know how to effectively start.

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