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How Online reviews affec traveler’s decision-making process and what should companies do about it

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There are many types of travelers in the world. The passage of time has consolidated a very heterogeneous sector that includes profiles of all kinds, from the most traditional to the most digital ones. Generations previous to the year 2000 used to reach, exclusively, for travel agencies when wanting to plan a trip. Consequently, travel agents became personal counselors, destined to help customers with their search to build the perfect vacation itinerary. Where to go? Egypt? Singapore? London? The whole world was available and the agent could guide you through the choosing process in order to make sure you picked the perfect place. Or perhaps you already had a destination in mind because a friend recommended it to you.

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