Bleisure, that funny word that seems to be buzzing around, and for good reason. It’s the new hybrid traveler: the business man or woman who is looking to have a little fun, whether it be sightseeing, museum (or bar) hopping, or music bopping, while working a little too. Yes, bleisure is the new leisure, it’s business and leisure, our multitasking is getting good.
With the arrival of summer, it is almost impossible not to think about holidays. When I talk about holidays, I mean amazing beaches, spectacular scenery and unique locations around the world… every destination we dream to visit someday. In my case, I feel attracted to destinations outside of Spain and locations where I can dive into a completely different environment from the one I’m used to. Therefore, pricing is my main break when traveling, and it also becomes the factor more influential when choosing a final destination.
Widgets developed for hotels, also known as plugins, are a quick and easy way to acquire extra features on any hotel website.
They are able to turn an ordinary website into a source of relevant and priceless information, providing many features aimed to improve consumer experience and trip decision-making.
Some widgets for hotels… Read More
Digital Transformation in the tourism industry is gaining relevance. With the ubiquity of Smartphones in the consumer’s life it is no surprise that gradually more tourists are booking through this device. Specifically, Smartphones are responsible for 24% of online bookings already and in the travel industry, many companies are aware that more than 90% of its traffic comes from Smartphone.
In fact, it is known that nowadays the user continually switches from one device to another, they often start searching on a mobile device, compare on a tablet and finish the booking on a laptop. Read More
Content Marketing is a very generous word, broad, I would say. Everything fits in this term: branding, service, product, communication, etc., but I will not review those general principles, I aim to analyze how the customer has evolved, highlighting what he is looking for and what makes him to engage with our company.
This week, Fundación Orange presented its annual report about Digital Transformation in the Tourist Sector. They have gathered significant figures and around forty specific examples. Smartvel is one of them. We are very happy that they spoke about us in one of the leading reference reports in digital trends. By the way, they mention our 30.000 daily processed events. They have missed a couple of zeros. Nowadays, we are actually talking about 3.000.000!
Talking about digital transformation in tourism is more than just a bunch of terms: it is to talk about maintaining leadership in Spanish tourism companies. It is a necessary must (as they would say on a report) if we want to keep being leaders in tourism competitiveness. Of course, it goes way beyond investing in new technologies. We have to take into account all the procedures, the strategy, the new employee profiles (sometimes outside the sector), the way we use these new tools, …
We invite you to take a look at this report. It’s always good to know what is going on out there and the new things to come. You can download it (in spanish) here.
Betabeers is a community of web, mobile apps and hardware developers that has brought us a lot of success, probably being the best online portal in Spanish for finding the next engineer for your company. In the past, we have been able to find many great applicants in this portal with some strange job offers like “se busca desarrollador para este ordenador“, “Serious Front Developer“, “Startup madurita busca Cto madurito” o “desarrollador con aCtitud“. We will explain our hiring process in more detail in a near future, but now it’s time to show you what we talked about with Betabeers.
We’ll make it short… you can read the interview (in spanish) here.
At Smartvel, we have been working with a lot of effort and love on a technology solution that helps travelers plan their trip from start to finish since 2012.
Today, we can say that we are very proud of having closed a deal with the Instituto Tecnológico Hotelero (ITH) to bring together hotels with our technology and allow them to offer their clients quality information about their destinations.
March hard work and April goodnews bring forth May flowers. At Smartvel, we are having a very fruitful April, both commercially (new customers confirmed) and product updates (new features).
As many already know, Smartvel commercial launch took place at FITUR 2015. We had been two years working in our gross gold, the technology to master what happens at the destinations. As every good gem, this technology to collect, classifies and ranks the “what will occur” data deserved a nice design and pretty covering. A lot of water has flowed under the bridge since FITUR, we have met with dozens of prospects that are helping us to develop much better products. These prospects are helping us to better present the data in order to indeed improve traveler´s satisfaction, brand loyalty and profit growth of our customers. Every week we include new updates, overall in our star product, the Smart Inspire, the easy-to-install embedded platform that includes everything that happens.
Es bien conocido el hecho de que muchos hoteles están experimentando un notable incremento de las reservas provenientes de OTAs y, en especial, de Booking.com. Por el contrario, las ventas directas, las generadas en las webs de los propios hoteles, salvo en contadas excepciones, están decreciendo en término absolutos y relativos en comparación con las que generan las OTAs. Read More